The Entire Visible Culture Of Social Media — The Debates, The Trends, The Influencers, The Outrage — Is Generated By Roughly 1% Of Users, While The Other 90% Watch In Silence, Which Means The Picture We Have Of What People Think Online Is Profoundly Wrong
Research reveals that 99% of social media activity is generated by just 1% of users, shaping debates, trends, and influencer culture while most remain silent.
